Implicit memory is a type of memory in which previous experiences aid in the performance of a task without conscious awareness of these previous experiences.[1] Evidence for implicit memory arises in priming, a process whereby subjects show improved performance on tasks for which they have been subconsciously prepared.[2] Implicit memory also leads to the illusion-of-truth effect, which suggests that subjects are more likely to rate as true statements those that they have already heard, regardless of their veracity.