The term supermodel refers to a highly-paid fashion model who usually has a worldwide reputation and often a background in haute couture and commercial modeling. The term was elevated to prominence in the popular culture of the 1990s. Supermodels usually work for top fashion designers and labels. They have multimillion dollar contracts, endorsements and campaigns. They have branded themselves as household names and worldwide recognition is associated with their modeling careers. They have been on the covers of various magazines. Claudia Schiffer stated, In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls. First-name recognition is a solid indication of supermodel status in the fashion industry.